Hot Topic: Split Shipments and Low Margins

CASE STUDY

Hot Topic: Split Shipments and Low Margins

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Hot Topic knew “ship from store” was a competitive imperative, but they soon found that it resulted in higher fulfillment costs and lower margins—and needed to pinpoint the root causes fast.

By unifying their data on a single analytical platform in the cloud, the specialty retailer could analyze all the digital costs of sale, including shipping. As a result, Hot Topic:

· Saved $200,000+ in the first weekend alone
· Can divert unprofitable orders due to split shipments and low-margin items
· Can view and manage shipping costs like any other cost of sale

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