Hot Topic: Split Shipments and Low Margins


Hot Topic knew “ship from store” was a competitive imperative, but they soon found that it resulted in higher fulfillment costs and lower margins—and needed to pinpoint the root causes fast. 

By unifying their data on a single analytical platform in the cloud, the specialty retailer could analyze all the digital costs of sale, including shipping. As a result, Hot Topic: 

  • · Saved $200,000+ in the first weekend alone
  • · Can divert unprofitable orders due to split shipments and low-margin items 
    · Can view and manage shipping costs like any other cost of sale

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